Here’s What You Get with the Product Launch Formula Coaching Program:

• The online ALL-NEW PLF training program that takes you through all the strategies and tactics that have driven over a BILLION dollars in launches by our students. The training will walk you through creating your first launch... and then growing your launches from there. You’ll know what you need to do at every stage of your launch when you need to do it.
• A full year’s access to Launchy.ai® – Launchy is our custom, launch-building AI. From defining your client avatar, to planning your product and offer, to your lead magnet, landing page, P.S. Path, Prelaunch Content, and sales page… this is the only AI that will build your PLF launch from the ground up.
• A full year of Coaching Calls with my team of full-time, in-house coaches. This is your opportunity to get live, personal support all year. The calls happen every other week. You also get to hear your fellow PLF students’ questions and answers – always helpful for your own business. You also get the recordings of all the coaching calls so you can listen to them again and again.
• Action Guides, timelines, templates, and checklists to help keep you on track throughout your launch.
• The interactive Launch Path – this will give you a “bird’s eye view” of the launch process. You’ll be able to jump straight to the lessons and bonus trainings you need so you can get laser-focused and implement fast. And if you want to move fast, there’s the Accelerated Path option that unlocks the course at your own pace, so you’re never waiting around for the next training to be released.
• The PLF Community Hub – our exclusive community (hosted in our own private app) where you can connect with thousands of PLF Owners... find JV partners, mastermind partners, content partners… ask questions… and get feedback and accountability. Our Alumni Community is where you can celebrate your victories… and get an encouraging word when you need it.

Plus You Get These Extra Bonuses:

• BONUS: my complete Launching Your List™ video training course (with bonus sections on using social and paid ads). This stand-alone course shows you how to grow an email list of people hungry for what you have to offer.
• BONUS: the full-blown Product Creation Code video training course. This course shows you how to create an offer that people will line up to pay you for… whether it’s an online program, membership, coaching program, or physical product.
• BONUS: Your Tech Stack Quick Start – If you’ve ever struggled with the “tech question”, this bonus is for you. In this training, my all-star team will walk you through picking out the right technology for your launch… and getting it all set up.
  
  Plus we’ve got lessons on keeping your tech simple but mighty. Use the Low Tech Launch Toolkit to help you nail down the essentials you need for your launch (nothing more, nothing less!) – and you’ll be ready to get started even more quickly.
• BONUS: the full Case Study & Launch Examples Library - If you love to learn by example, this bonus is pure gold. You’ll have access to dozens of in-depth case studies from PLF Owners selling all kinds of products in different niches.
  
  Also included are complete videos and scripts from launches in various markets… along with my analysis of what they did well and what they could have improved.
  
  Then there’s my $7 Million Launch Sample File – this is copy from $7 million in launches that I've done, plus additional copy from some of our PLF Owners' launches. You can use this “sample copy” as a starting point for your launch. Never sit down to a blank page!
• BONUS: Advanced Launch Multipliers – This bonus will give you the scoop on some of the more specialized launch techniques, including Live Launches, Quick Launches, Evergreen Launches, and more. Even though these are sophisticated strategies, you’ll be surprised at how simple they can be once you’ve gotten a little experience.
• BONUS: Launch Partnership – This mini-course teaches you the lucrative business of helping other people with their launches... either as a Joint Venture partner, consultant, launch manager, or even as a full business partner.
• BONUS: Winning Book Launches – If you’re an author, this one is all about how to launch your book. Far too many authors put everything they have into their book… and then hope it sells. Don’t let that be you!

FULL PAY ONLY BONUS:

• Presentation Mastery: Top Tips from the Stage & Screen – You want to connect with your audience, engage their interest, and get them to take the next step with you. But when it’s just you and a camera – with potentially millions watching the end result – creating your launch videos can be challenging… and sometimes downright nerve-wracking. In this exclusive bonus, our video pros break down the key ingredients of creating great videos – what to get right and what to avoid – so you can get started quickly.

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